Key Topics Covered:
Consumer Decision-Making:
Explore the psychological and sociological factors that shape how consumers make choices in the marketplace.
Factors Influencing Consumer Behavior:
Analyze the impact of cultural, social, personal, and psychological factors on consumer choices.
Market Segmentation and Targeting:
Understand the concept of market segmentation and the importance of identifying and targeting specific consumer segments.
Positioning Strategies:
Learn how to position products or services effectively to appeal to the identified target segments.
Building Customer Personas:
Dive into the process of creating detailed customer personas to guide marketing efforts.